Most people think of Steven Spielberg and picture one movie.
Jurassic Park. E.T. Indiana Jones.
But I was looking at his top-grossing films this week.
There are 32 of them on that list.
Some did over a billion dollars. Some did a few hundred million. A few barely moved the needle.
That’s the real story.
He didn’t bet his career on one film.
He built a portfolio.
And if you line up the revenue, the Pareto rule shows up immediately.
A small handful of titles generated the majority of the box office.
The rest still mattered. They built brand. They created optionality. They funded the next one.
This is where most founders get it wrong.
They build one offer. One course. One program. One funnel.
Then they wait.
They hope it becomes their Jurassic Park.
But if 80 percent of revenue comes from 20 percent of offers, and you only have one offer…
You’ve mathematically capped yourself.
You don’t have leverage. You have a single bet.
Real businesses are built more like film slates than lottery tickets.
Some offers will hit big. Some will quietly produce steady cash flow. Some will fail and teach you something useful.
But without multiple shots on goal, you never discover which one is your breakout.
This is why we don’t build “a funnel.”
We build asset stacks.
Different price points. Different entry paths. Different ways for revenue to flow.
Over time, the winners reveal themselves.
And when they do, you double down.
If you look at your business right now, ask yourself one honest question:
Are you building a portfolio… Or are you waiting for one thing to save you?
Big difference.